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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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University Relations of IBM
Novotná, Eva ; Nový, Ivan (advisor) ; Louda, Jan (referee)
The content of the thesis is analysing current tools for building a positive image which IBM is trying to make in relationship with students. Related research helped to find out how the company influences students and if the activities of the IBM are effective. Theoretical part analyses the field of University Relations as a piece of Public Relation and connected company image. The next section describes the IBM company, especially the areas which are connected with the main topic of the thesis. The consequent own research discovered how IBM effect on university students, if students know about the possibilities which IBM offer them and which experiences students have with IBM. Based on the results of the research I have made few recommendations for company. The work was elaborated especially for employees of Communication and Marketing department in IBM to show them the possibilites of further improving of the company's image. The thesis may also be profitable for students. It can help them expand their awareness of the possibilities of cooperation with a prestigious company during their studies.
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The Dimensions of Visual Art in the School Religious Education
BLAŽEK IŇOVÁ, Veronika
This work deals with the search for the possibility of fine art with the world of religions, which appears in their common language of symbols and figurative expression. These facts may subsequently be placed in religious education. Basic theoretical definition of these disciplines is devoted to the first chapter, which also suggests the principles that determine the further procedure. The second chapter is a reflection of the interdisciplinary cooperation of the social sciences, that the phenomena of religion and the arts review from their different sectoral aspects. This is in particular on the following areas: anthropology, sociology, psychology and theology. On the experience of art and religious experience, and their mutual context deals with the third chapter. In the fourth chapter of this work devoted to the question of the symbol, its potential use in religion and the arts, and also a treatise on the character in fine art and the metaphor in biblical texts.This unit is concluded by an evaluation of individual methods that can be applied when working with image in religious education. They are: Didactics of correlation, didactics of the symbol, the didactics of biblical text and an image or the interpretation of the symbol, which are supplemented by the new program "Philosophy for children". These didactic and methodological theory have been applied in the modeling design for possible application in the teaching of religion.
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